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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators alongside the Natural History Museum are opening a pop-up shop featuring exclusive merchandise. Enthusiasts can look forward to products like stationery, plushes, and artwork all inspired by the institution's aesthetic. The big draw, however, will be a limited-edition Pikachu card, given as a free bonus at the pop-up. The store is scheduled both on-site at the museum and online from January 26 to April 19.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome packed with beautiful artwork depicting Pokémon in their natural habitats. It's essentially like the kind of research an in-world scientist might publish once adventurers submit their data, alternatively what Charles Darwin might have created had the Galapagos teemed with Pidgeys instead of finches. A key appeal stems from the book's serious treatment, presenting Pokémon as worthy of subject for study. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

What Makes This Promo Card Different

The company regularly to issue to release cards celebrating big events and brand collaborations. A lot such collector items often feature the iconic mouse Pokémon who serves as the series face. The factor setting this latest museum card however, is the unusually large dimensions. Although exact measurements have not been publicly disclosed, its distribution will certainly be highly restricted, with fans able to get just one card with each transaction.

Limiting Speculator Activity

Per an official announcement, a portion of the merchandise will also be sold beyond the institution itself. However, broader availability is slated for select retailers in the UK. Importantly, fans will not be able to purchase this promo through the online Pokémon Center. Although speculator demand is inevitable, it appears they will have a difficult time hoarding mass quantities on this occasion. If you're feeling left out, consider the upcoming Pokémon Fossil exhibit coming to Chicago later this year.

"Every penny of sales made in the museum store and from its web shop, which covers these items, support the Natural History Museum’s non-profit work. That encompasses the research of hundreds of researchers who are conducting studies and finding solutions to the global ecological crisis," it says.